Writing a press release involves crafting a compelling story that is newsworthy, clear, and concise. The following best practices that GoBlockchain.net recommends can help you craft a press release that effectively communicates your news and achieves your communication goals.
Here are some best practices to consider:
Identify a Strong News Angle
- Relevance: Ensure the subject is timely and relevant to your audience.
- Value Proposition: Highlight what makes the news important or unique.
Craft a Compelling Headline
- Concise and Catchy: Your headline should grab attention immediately.
- Use Keywords: Include relevant keywords for SEO.
Start with a Strong Lead
- Answer the 5 Ws: The first paragraph should cover who, what, where, when, and why.
- Engage the Reader: Use a hook to draw readers in right away.
Use the Inverted Pyramid Structure
- Most Important Information First: Place the most critical details at the top.
- Less Critical Details: Provide additional information in descending order of importance.
Include Supporting Quotes
- Credible Sources: Use quotes from key stakeholders, such as executives or Industry experts
- Add Insight: Ensure quotes add value, insight, or context to the news.
Be Concise and Clear
- Short Paragraphs: Keep paragraphs short to maintain readability.
- Avoid Jargon: Use clear language that anyone can understand.
- Length: Typically, aim for 500-1,000 words.
Incorporate SEO Best Practices
- Keywords: Integrate relevant keywords naturally throughout the release.
- Links: Include up to 5 hyperlinks to your website, social media or relevant pages, but don't overdo it.
Include a Call to Action (CTA)
- Next Steps: Clearly state what you want the reader to do next, such as visiting a website, contacting for more information, or downloading a report.
Provide Contact Information
- Press Contact: Include the name, email, and phone number of the person who can be reached for more information.
- Company Details: Provide your company's website and any relevant social media links.
Add Multimedia Elements
- Images and Videos: Include high-quality visuals that can enhance the story.
- Company Logo: Ensure your company’s logo is prominently displayed.
Include a Boilerplate
- Company Information: Add a short paragraph about your company at the end of the release.
- Consistent Branding: Make sure the boilerplate aligns with your brand’s messaging.
Proofread and Edit
- Accuracy: Double-check all facts, figures, and names.
- Grammar and Style: Ensure the press release is free from errors and adheres to your style guide.
Distribute Strategically
- Targeted Distribution: Use a PR distribution platform like GoBlockchain.net to send your release with guaranteed placement into Web3 and Blockchain media websites.
- Email your press release to relevant journalists, colleagues, and industry publications.
- Publish your press release on your own website and on social media.
- Follow Up: Consider following up with key contacts to ensure they received the release.
Monitor and Measure Results
- Track Coverage: View a list of websites that your press release was published on.
- Analyze Impact: Evaluate the press release's impact on website traffic, inquiries, etc.